Indonesia - Cadac Holdings Ltd., Luton, Beds. UK. Cadac has announced the appointment of PT HESED Kharis Indonesia as exclusive distributor for that country. HESED is a leading distributor and system integrator in the territory, and adds Cadac, as its exclusive mixing console brand, to a portfolio that includes the likes of TWAUDiO, Powersoft and Lab Gruppen.
Speaking to the agreement, signed at the recent ProLight+Sound exhibition in Frankfurt, HESED Managing Director Dene Dave Laoh, says, “The market in Indonesia knows HESED as a high quality system integrator and distributor of leading brands. Our vision is to provide the best solutions to the audio market in Indonesia. With brands like TWAUDiO, Powersoft and Lab Gruppen, we required a comparable mixing console brand; Cadac is a perfect fit. It provides us with the opportunity to become a quality mixing console distributor and to specify industry leading digital consoles within fixed installations and mobile systems.”
Cadac’s Director of Sales and Marketing, Richard Ferriday, responds, “Appointing HESED as our Indonesian distributor is an extremely important part of our continual strategy of building a strong global partner network. HESED is incredibly committed to providing the best products and support to its customers, in addition to which the company’s enthusiasm for Cadac made it the logical choice for the territory.”
Photo caption: L–R: Cadac Director of Sales and Marketing Richard Ferriday, HESED Managing Director Dene Dave Laoh and Cadac Marketing Manager James Godbehear on the Cadac booth at Prolight+Sound
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